Swachh Bharat Abhiyan (BJP)
Welcome to Swachh Bharat Abhiyan, BJP

Jagat Prakash Nadda National President, BJP
About J. P. Nadda

Jagat Prakash Nadda (J P Nadda) is an Indian politician and the President of the Bharatiya Janta Party since June 2019. He is the former Union Minister of Health and Family and member of Rajya Sabha from Himachal Pradesh and Parliamentary Board Secretary of Bharatiya Janata Party. Earlier, he was a Minister in Himachal Pradesh Government.


B. L. Santhosh
General Secretary, BJP
About B. L. Santhosh

Bommarabettu Laxmijanardhana Santhosh is an Indian social worker and politician who is the current National General Secretary of Bharatiya Janata Party, since from July 2019. Santhosh, who is from Hiriadka, a small town in Karnataka’s coastal district of Udupi, is seen among BJP supporters as a possible successor to Chief Minister B S Yediyurappa.

Swachh Bharat Mission (SBM)

Swachh Bharat Mission (SBM) or Swachh Bharat Abhiyan (SBA) or Clean India Mission was a country-wide campaign from 2014 to 2019, to eliminate open defecation and improve solid waste management (SWM) in urban and rural areas in India. The objectives of the mission also included eradication of manual scavenging, generating awareness and bringing about a behavior change regarding sanitation practices, and augmentation of capacity at the local level. Initiated by the Government of India, the mission aimed to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi. The mission aimed at progressing towards target 6.2 of the Sustainable Development Goals Number 6 established by the United Nations in 2015.

The campaign's official name is in Hindi. In English, it translates to "Clean India Mission". The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities. At a rally in Champaran, the Prime minister called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1916.

The mission was split into two: rural and urban. In rural areas "SBM - Gramin" was financed and monitored through the Ministry of Drinking Water and Sanitation; whereas "SBM - urban" was overseen by the Ministry of Housing and Urban Affairs. As part of the campaign, volunteers, known as Swachhagrahis, or "Ambassadors of cleanliness", promoted indoor plumbing and community approaches to sanitation (CAS) at the village level. Other activities included national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly Indian, Waste Warriors, and SWaCH Pune (Solid Waste Collection and Handling).

Vision

The aim of Swachh Bharat Mission (Gramin) phase II is to ensure the open defecation free behaviours are sustained

Objectives
  • 1. Open defecation free behaviours are sustained and no one is left behind.
  • 2. Solid and liquid waste management facilities are accessible and reinforcing ODF behaviours and focus on providing interventions for safe management of solid and liquid waste in villages
  • 3. To encourage cost effective and appropriate technologies for ecologically safe and sustainable sanitation.
  • 4. To develop, wherever required, community managed sanitation systems focusing on scientific Solid & Liquid Waste Management systems for overall cleanliness in the rural areas.
Strategy

The focus of the Strategy is to move towards a ‘Swachh Bharat’ by providing flexibility to State governments, as sanitation is a State subject, to decide on their implementation policy, use of funds and mechanisms, taking into account State specific requirements. The Government of India’s role is essentially to complement the efforts of the State governments through the focused programme being given the status of a Mission, recognizing its dire need for the country.

The key elements of the Strategy include

  • 1. Augmenting the institutional capacity of districts for undertaking intensive behaviour change activities at the grassroots level
  • 2. Strengthening the capacities of implementing agencies to roll out the programme in a time-bound manner and to measure collective outcomes
  • 3. Incentivizing the performance of State-level institutions to implement behavioural change activities in communities
Flexibility to States

States have flexibility regarding the utilization of the IHHL incentive. The provision of incentives for IHHLs for rural households is available to States (from the IHHL component) in addition to extensive motivational and behavioral change interventions (from the IEC component). This is also used to maximize coverage so as to attain community outcomes.

Sanitation Technologies

Appropriate participation of the beneficiary/communities, financially or otherwise in the setting up of the toilets is advised to promote ownership and sustained use, both at the household and community levels. The built-in flexibility in the menu of options is to give the poor and the disadvantaged families’ opportunity for subsequent upgrading of their toilets depending upon their requirements and financial position and to ensure that sanitary toilets are constructed, which ensure safe confinement and disposal of faeces. An illustrative list of technology options, with cost implications is provided to meet the user preferences and location-specific needs. While the Government provides flexibility in choosing the toilet technology considering area’s topography, soil conditions etc., properly constructed Twin-Pit is considered the most preferred technology.

Monitoring Mechanisms

A robust monitoring arrangement has been put in place to monitor Open Defecation Free status of a village, the implementation of Solid and Liquid Waste Management projects as well as the construction and use of household toilets, school and Anganwadi toilets, and Community Sanitary Complexes. The monitoring also uses a robust community led system, like Social Audit.Community-based monitoring and vigilance committees will help in creating peer pressure. States decide the delivery mechanisms to be adopted to meet the community needs.

Verification of ODF Communities

The term ‘ODF’ has been defined by GoI and indicators for the same have been developed. To institute credible process to verify villages against these indicators, an effective verification mechanism is a must. As sanitation is a State subject, and States are the key entities in implementation of the programme, the mechanism for ODF verification are best evolved by the States themselves. The role of the Centre is to cross-share processes adopted by different States and evolve a mechanism to validate a small percentage of GPs/villages declared ODF by the States and further facilitate and guide the States where there is large difference in evaluation of Centre/State.

Sustaining ODF Communities

The achievement of ODF involves working on behaviour change to a great extent, sustenance of which requires concerted efforts by the community. Many districts and States have evolved parameters to maintain sustainability of ODF.

  • 10,28,67,271

    Household Toilets Built
    Since 2nd Oct, 2014

  • 6,03,175

    Open Defecation Free Villages

  • 706

    Open Defecation Free Districts

  • 36

    Open Defecation Free States/UTs


  • Sanitation Technologies

    Appropriate participation of the beneficiary/communities, financially or otherwise in the setting up of the toilets is advised to promote ownership and sustained use, both at the household and community levels.
    The built-in flexibility in the menu of options is to give the poor and the disadvantaged families’ opportunity for subsequent upgrading of their toilets depending upon their requirements and financial position and to ensure that sanitary toilets are constructed, which ensure safe confinement and disposal of faeces.

    An illustrative list of technology options, with cost implications is provided to meet the user preferences and location-specific needs. While the Government provides flexibility in choosing the toilet technology considering area’s topography, soil conditions etc., properly constructed Twin-Pit is considered the most preferred technology.